Betfair

The betting exchange, now part of Flutter Entertainment

SPA Operators & Betting Brands

3.5 2 reviews

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Headquarters

United Kingdom

Founded

2000

Company size

1000+

Markets served

Licences

Languages

Overview Products & pricing Contact

Betfair operates in Brazil under Portaria SPA/MF nº 248, issued 7 February 2025, and is part of Flutter Entertainment, the listed group that also owns Paddy Power and FanDuel.

Its historical significance is the exchange: betting against other users rather than against the house, which was a genuinely new market structure when it launched in 2000. The exchange still distinguishes the brand, and it creates technical requirements — matching, liquidity, commission — that a conventional sportsbook does not have.

For a supplier that difference matters. A product built for fixed-odds sportsbooks does not automatically fit an exchange, and the parts of Betfair's stack that are procurable are shaped by the group's decisions rather than the Brazilian entity's.

Markets served

AU Australia BR Brazil IT Italy ES Spain GB United Kingdom

Licences

Secretaria de Prêmios e Apostas · Portaria SPA/MF nº 248/2025

Verified with the regulator on 02/09/2026

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UK Gambling Commission

Declared by the supplier, not yet verified

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Reviews

3.5

2 reviews

Rating distribution

5 0

4 2

3 0

2 0

1 0

Support

3.2

Commercial & price

3.0

Product

3.3

Ease of integration

3.0

Compliance

2.7

Tatiana Klein

Head de CRM · 201-500

Published

3.5

Holds up under peak traffic

Reviewed on 29/08/2025 · Using for Less than 6 months

What worked

Hands-on onboarding · Detailed reporting

What did not

Bulk export is still slow

The full story

Betfair started as a pilot on one brand and ended up as the default across all of them.

Support answers the same day, and answers with someone who understands the operation. The documentation is honest: what it says is what the API does, and that saved our engineers weeks.

We renewed without hesitating, which answers the question better than any score.

Support

2.5

Commercial & price

3.5

Product

3.5

Ease of integration

3.0

Compliance

2.5

Tatiana Iglesias

Head of Acquisition · 501-1000