BetMGM
MGM Resorts and Entain joint venture, first of the six authorised
BetMGM is a joint venture between MGM Resorts International and Entain, formed to take the MGM brand into online betting. In Brazil it holds Portaria SPA/MF nº 2.098, issued 30 December 2024 — the earliest of the six operators listed in this category, and one of the first authorisations granted at all.
The structure is the interesting part for a supplier. A joint venture buys differently from a single company: technology decisions may sit with the Entain side, brand and loyalty with MGM, and the Brazilian entity has less unilateral authority than its size suggests. Find out where the decision actually lives before investing in the relationship.
The MGM Rewards tie-in is the genuine differentiator versus a pure online brand, and it is also the part that translates least directly to a market with no MGM property in it.