Xtremepush

Xtremepush combines a customer data platform with the messaging channels on top of it, which is the argument for buying it over a CRM that has to be wired to a separate delivery vendor. One profile, one journey builder, and push, in-app, email, SMS and web notifications all reachable from the same rule.

The channel breadth is the practical differentiator. Operators that lean on mobile push and in-app messaging — which is most of them in Brazil, where the app is the product — get a shorter integration than they would stitching a CRM to a separate push provider.

It is not an iGaming-only vendor: the same platform sells into retail and financial services. That is worth knowing when you evaluate the roadmap, since the gambling-specific asks compete for attention with other verticals.