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Smartico sells gamification and CRM automation as one product rather than two integrated ones. That is the pitch: the mission a player is on and the campaign they receive come from the same event stream, so a reward can be triggered by behaviour in real time instead of by a nightly batch.
For an operator the practical question is whether you want those two things coupled. Coupling means faster reaction and one vendor to manage; it also means the gamification design and the CRM strategy have to move together, and replacing one later means replacing both.
The company is smaller than the enterprise CRM vendors in this category, and that shows up as speed: a gamification mechanic you want tends to arrive faster than it would from a larger vendor with a longer queue. Ask for two operators running the mechanic you actually need, and talk to them.