SiGMA is not one event but a circuit. Founded in Malta and first run in 2014, the group now holds summits in Malta, Rome, São Paulo, Manila, Mexico, Colombo, Cape Town and Dubai, each aimed at its own regional market.
That structure is the reason to treat SiGMA as a supplier relationship rather than a calendar entry. A company exhibiting across three or four editions is buying a distribution strategy, and the group prices and packages it that way.
For Brazil the relevant edition is BiS, the São Paulo event, which is listed separately in this directory. Attending the Malta or Rome editions is a different decision with a different audience: European operators, Asian suppliers, and the regulatory conversation of markets that regulated a decade before Brazil did.