SBC Summit is the flagship of the SBC event series and, by attendance, the largest dedicated betting and iGaming event in Europe. The 2026 edition ran 29 September to 1 October at Feira Internacional de Lisboa and the MEO Arena, with roughly 40,000 attendees, 800 exhibitors and 600 speakers.
The structure is what distinguishes it from a trade show with a stage attached. Six parallel conference tracks — including a payments summit and an affiliate summit that would each be a standalone event elsewhere — mean the agenda is genuinely the reason to attend, not the excuse.
For a Brazilian buyer the calculation is different from SBC Summit Rio. Lisbon is where you meet the suppliers who do not travel to Latin America and where the regulatory conversation is comparative rather than local. If you can only attend one SBC event, that difference decides which.