Relax Gaming

Relax Gaming does aggregation differently from the volume players: Silver Bullet is a curated programme, not an open catalogue. Studios are selected rather than admitted, and the pitch is that an operator gets quality density instead of a list of ten thousand games most of which nobody opens.

It also runs its own studio, and some of its originals became market references in their own right — which means the relationship is content and distribution at once.

Curation is a real trade-off, not just marketing. If the studio you want is not in the programme, a curated aggregator cannot get it for you as quickly as an open one. Check your must-have list against their catalogue before the commercial conversation, not after.