iGB L!VE

iGB L!VE is the summer event in the European calendar, run by Clarion at ExCeL London — 1 and 2 July for the 2026 edition, with around 15,000 attendees.

Its character is different from ICE. Where ICE is the full industry including land-based, iGB L!VE leans online and, in particular, affiliate: the mix of attendees skews toward acquisition, media and partnership rather than platform procurement.

That makes it the more useful of the two if your reason for travelling is distribution — meeting affiliates, media partners and networks — and the less useful if you are shortlisting a platform or a payment provider. Pick by what you are actually buying.