ICE Barcelona

ICE is the largest gaming exhibition in the world and moved from London to Barcelona in 2025. The 2026 edition ran 19–21 January at Fira Gran Via, with iGB Affiliate Barcelona alongside it.

For a Brazilian buyer the reason to consider a European event is coverage that no regional show has: land-based, online, payments, compliance and content all present at once, plus the suppliers who do not travel to Latin America. Recent editions have run dedicated Brazil programming, which reflects where the industry's attention went.

The scale is also the drawback. ICE is too large to walk without a plan; go with a shortlist and booked meetings, or go and see very little.