Betpass

Betpass runs affiliate programmes for Brazilian operators as a managed service: the operator gets the programme, the recruitment and the day-to-day management without hiring an affiliate team.

The argument for outsourcing here is specific to Brazil. The affiliate market matured fast and informally, and the difference between a productive partner and a traffic-quality problem is knowledge of who is who — which is exactly what an operator entering the market does not have.

It was a finalist in the Brazilian iGaming Summit awards for affiliate company, which is peer recognition rather than an audited result. Ask for referenceable operators and, more importantly, for how they handle affiliates who send low-quality or non-compliant traffic.